So you want to advertise – great! Now, the next question is where. There where can be a tricky decision, especially when you have a limited budget. This month in “Stock Marketing,” we’re going to talk about some advertising options and ways to mix up your marketing.
- Put it in print – Regardless of the rumors you may have heard about print advertisement being dead, rest assured print media is very much alive and well. In fact, I would argue it is still one of the very best venues to advertise your livestock. Not only do livestock publications provide a way to get your message to a very specific group of livestock enthusiasts, but they also have a long “life.” How many of you still have the last Seedstock EDGE Showpig issue riding around with you in your truck or sitting on your coffee table? Print publications can’t be deleted from inboxes and are often used for reference, sometimes even months later.
- Get online – The World Wide Web offers countless ways to spread the word – many of which are very affordable. In today’s fast-paced, digitally-driven world, people expect to get information NOW, and the Web can help you do that. Look into starting a website. Too expensive? Look towards social media, such as Facebook and Twitter, or study some of the free blog sites, such as Wordpress and Blogger. Many blogs will let you have multiple pages, meaning that you can essentially form a functional website for free. So log-in, send a “tweet” about the latest champion you bred, post some sale photos and blog about your upcoming litters. If you don’t think it’s effective, just look at MattLautner’s (and other's) success in the cattle industry.
- Be a sponsor – Sponsorship is often thought as a kind gesture, but the fact is, sponsorship can also be a great way to spread your message while supporting a cause that you are passionate about. The NJSA, for example, offers great opportunities for sponsors to get exposure and align their business with youth involved in the swine industry.
- It’s in the mail – Direct mailing is sending a very specific message to a targeted group of consumers. Whether it's "snail mail" or an e-Blast, direct mail is a great way to attract new buyers. If you don’t have your own mailing list, you can buy them from different companies. The National Swine Registry offers opportunities for producers to purchase one-time rights to both their mailing and emailing lists. I would also suggest starting your own list of past buyers or people who’ve come to your farm and expressed interest in your stock. Then, you can keep them up-to-date by sending sale flyers, catalogs and even Christmas and thank you cards.
- Word of mouth – Even with all these marketing tools, you can’t overlook the power of networking. Get out and talk to people at the shows. Call folks up when you have a good set of pigs for sale, and just make time to talk to your fellow breeders.
I hope you learned some new ways to mix up your marketing. Remember that the NSR Marketing & Communications Department offers many ways to help you market your animals – not just the Seedstock. Give us a call, and we’ll help you find the best mix for your marketing.